Vehicle: 2018 Lamborghini Urus

Cost: ~$200,000

Power: ~600hp Forced Induction V8

Production:  ~3,000 units per year

About the shoot: I was fortunate enough to do a full shoot of this amazing concept SUV by Lamborghini.  This is the only private photoshoot ever performed with the Urus so this is definitely a ShirakiPhoto exclusive!

The Urus gets its name from a wild ancient ancestor of today's domesticated cattle that were some of the largest bulls ever recorded.  Lamborghini model names have been notoriously difficult to pronounce.  But when I asked Lamborghini CEO Stephan Winkelmann (pictured below), he said "Oo-rooss" so that's what I'm going with.