Behind the Scenes with the SuperVeloce


I honestly can’t remember the last time I was this nervous to do a car shoot.  It almost felt as if I were shooting my first ‘really sick’ car (a turbo honda). As you can see, I’ve progressed quite a bit since then and this shoot was be the pinnacle of my automotive photography career thus far.

Location, Location, Location.

I’m a firm believer that my pictures are as good as its weakest element. In fact, I put my locations on the same level of importance as the car itself. For this shoot I’d need a pretty epic place to snap some pics however, this time around it was going to be quite tricky…

I’m a photographer on a budget and the majority of my photoshoots are accomplished using ‘guerrilla photography’.


For those non-photographer folks out there, ‘guerrilla photoshoots’ are exactly what they sound like: no permits, no permission, just shoot until they threaten to kick you out/call the cops.



I’d hate to have ^this^ happen AGAIN. And I’m sure that would be a story the General Manger at Lamborghini would not be all to happy to hear about.


This along with the prospects of shooting a half million dollar car, inspired me to change my ways…


I stumbled upon the perfect location for the SV shoot. It was an abandoned rocket fuel plant in Henderson, NV.  And with a lot of teeth pulling I was granted full permission by the security at Black Mountain Industrial Park to shoot there.

Day of the Shoot

While working at JTuned an extremely talented photographer by the name of Steve Demmitt taught me the importance of having a shot list.  Being thorough and complete would help to ensure that I’d have more than enough pictures to choose from when it came time to start to processing.

However, the inner-nerd in me took this to the next level and I now bring along a checklist with all the shots I need to fulfill.  I’ll also include important times, dates, names, and simple things to remind myself of that are easy to forget in all the excitement of a big shoot.


Feel free to email me at and I’ll be more than happy to send you the excel template.

After driving through some mud, dirt, and gravel the SV needed a bit of refreshing when we got back to the show room.



10. Seth Wright the head of Marketing drove it back into the showroom.


12. I needed to get a shot in the car too :)

13. And of course I couldn’t leave my little green 4-door integra out of the fun too :p

All in all it was an amazing experience and I feel extremely fortunate to have been given such an opportunity. And be sure to keep an eye out. They’re planning on using a number of the finished pictures as ads in magazines or posters.


  1. turboEG6
    2700 days ago

    lol @ the rambo pics. bwahaha

  2. Grandmarnier
    2700 days ago

    I love how your checklist lists “Keep car safe” as number 3. Obviously, that wasnt the most important thing….ahahahahahahahaha!

  3. Photohunter
    2700 days ago

    ^hahahah I noticed that as well. *Note to self: watch F-stops before looking after the half million dollar car. lol jk. And even if you did do a guerrilla style photoshoot at least you’d have a quick getaway car that the popo probably wouldn’t be able to catch :p

  4. DwBrookland
    2696 days ago

    really good read. sent you an e-mail to request a copy of the shot list. thanx dude

  5. Joe-Wii
    2695 days ago

    Nice job with the pics, and WOW the photo checklist. Thanks for posting that up, that’s something I’ve never even considered using, and yet makes perfect sense!

  6. jordan@shirakiphoto
    2695 days ago

    Send me an email at and I’ll send you the excel file to make your life easier for you on your next shoot.

  7. Courtney Parman
    2428 days ago

    Great blog here! Also your website loads up fast! What host are you using? Can I get your affiliate link to your host? I wish my web site loaded up as fast as yours lol

  8. Raja
    2016 days ago

    Hey Paul,The Mark Bittman blog links to recipes one level down. I aheppn to be cruising it this afternoon and saw something I liked. No idea how popular it is in the rankings though.Steve

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    2016 days ago

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    I love this! I know of you and your work through the Troutmans and Tedeschis and I armdie your talent! I love taking pictures and you inspire me to learn more about my camera! I can’t wait to have you shoot my family (when it grows ) ones of these days!

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